From Brick & Mortar to Omnichannel in 3 years

From Brick & Mortar to Omnichannel in 3 years

Difficulty

Online shops are growing and the sales in traditional physical shops are declining. Many of the traditional brick & mortar shops are reluctant to implement e-commerce shops because they see e-commerce as a competitor to their existing business. So the questions is - how can a traditional brick & mortar shop invest in e-commerce and create a win-win situation for both the physical and online shops?

In 30 min. I’ll tell the story of how we’ve succeeded with this for a traditional store chain. In 3 years we’ve achieved:

98% of customers to use login when shopping online.
Growing the customer database from 100.000 to a million.
From €100.000 in online sales to €20 Mio in 3 years

Sapphire C